Creating a Yearly Marketing Roadmap

It might appear daunting at first glance, but creating a marketing roadmap for the next 12 months can benefit your practice and your patients.

• It's about developing a strategy for the year and breaking it down into bite-size chunks
• Gives you direction without too many specifics...set in sand instead of set in stone.
  • You can add and remove ideas, etc. without any repercussions
• There's seasonality for the profession, so it makes sense to break it down quarterly (seasons of the month)
• Weeks and months are too short for gaining real traction and feedback on your efforts.
• Different activities and weather conditions
• At present, it's August, the last month of winter in Australia in the US, UK, and Canada it's....?

Some examples of themes or narratives to build your marketing off of include:

• Monthly Focus on specific marketing pillars
• Commencement of specific sports
• Upcoming events throughout the year
• Major Events (Olympics)
• Interests you have (Running, Fungal Nails)
• Back to School

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing