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In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, discuss the importance and structure of patient email newsletters. They explain the benefits of newsletters in educating patients, showcasing community involvement, and driving appointments.
Jim provides tactical advice on selecting the right email software, crafting engaging content, and utilizing analytics to optimize newsletter performance. The episode highlights the significance of maintaining patient engagement through consistent, informative, and community-oriented email communication.
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