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Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into a key topic that podiatrists and clinic owners often wrestle with: search vs. display advertising.
The Difference Between Search and Display Advertising
To kick things off, we provide a clear understanding of the difference between search and display advertising. We highlight how each can have a powerful impact on the visibility and success of your podiatry clinic, and how to discern which one is right for you.
When a Podiatry Clinic Should Use Search Advertising
We take a deep dive into the world of search advertising, illustrating its unique advantages for podiatry clinics. We talk about intent-based targeting, discussing how you can reach potential patients who are already actively searching for your services. Additionally, we cover why search advertising generally tends to yield higher conversion rates and the impact of local relevance in search queries.
The Limitations of Search Advertising
However, search advertising isn't always the best solution for every situation. We'll discuss some scenarios where the use of search advertising may be limited.
When a Podiatry Clinic Should Use Display Advertising
We then switch gears to explore the potential of display advertising for your podiatry clinic. Display advertising is a fantastic tool for brand awareness, allowing you to keep your clinic top of mind for potential patients. We explain how it can effectively target specific demographics and how you can use it for remarketing to reach people who have already interacted with your business.
Case Studies and Examples
To wrap things up, we'll share real-life case studies and examples of podiatry clinics that have successfully utilized both search and display advertising. These practical examples should give you a clear idea of how to implement these strategies in your own practice.
To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing podcast at https://podiatry.marketing.
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