The Four P's of Marketing

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Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin dissect the Four P's of Marketing - a fundamental framework that has shaped marketing strategies for over six decades. Coined by E. Jerome McCarthy in his 1960 book, "Basic Marketing, A Managerial Approach," the Four P's - Product (& Service), Price, Place (or Location), and Promotion - have been utilized individually or in tandem to drive a business's marketing objectives.

Understanding the Four P's

1. Product (and Service)
   • The very essence of what you're offering. Is your service portfolio broad or specialized? Dive deep into the importance of refining what you offer.
2. Price
   • Being the priciest or the cheapest, both come with their sets of challenges. We emphasize the significance of pricing strategies that not only cover costs but also bring profit. Because being the cheapest? It's a race you don't want to win.
3. Place (or Location)
   • Are you a street-front clinic, tucked away in a mall, or perched on a second floor? We delve into how your location can impact foot traffic, visibility, and overall business. Are you easily spotted? Let's find out.
4. Promotion (Your Marketing)
   • From your online presence - website, social media, etc. - to offline efforts, learn the tricks and trades of reaching out to your audience effectively.

The BIG QUESTION of the Day:

• Where are your ideal patients searching for the podiatry services you provide? And, when they find you, will they see the value in the price you've set?

This episode is more than just a theoretical breakdown; it's a toolkit, a guide, a roadmap to understanding, and most importantly, implementing the Four P's in your podiatry clinic's marketing strategy.

For more actionable insights and resources to elevate your practice's growth, continue tuning in to the Podiatry Marketing podcast at https://podiatry.marketing.

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