The Importance of Your Clinic's Curb/Street Appeal

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Welcome to another episode of the Podiatry Marketing Podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin we're diving into the art of creating an appealing facade for your podiatry clinic. Whether your clinic is in its own building or located within a shopping center or mall, your street appeal is crucial in attracting potential patients.

1. Assess Your Clinic's Exterior
We start by discussing the importance of taking a moment to stand outside your clinic and critically look at what others see. We discuss the value of viewing your business from different angles, considering factors like:

• The age and condition of your signage
• The state of your windows and glass frontage
• The cleanliness and accessibility of your entrance, footpath, and surrounding bins

2. Look Beyond the Entrance
But the appeal doesn't stop at the door. We discuss how even the interior of your clinic - including carpets, seating, and reception - can affect the perception of potential patients who are just passing by.

3. The Law of Attraction
This principle holds that 'like attracts like.' Thus, we discuss the importance of removing any elements that could be repelling potential patients.

4. Car Parking
We also delve into the topic of car parking and its impact on the appeal of your business. We discuss the elements within your control and offer tips for managing those aspects that aren't.

5. Competitor Evaluation
Finally, we talk about the value of conducting a street appeal evaluation of your competitors. We stress the need to put ego aside and critically ask yourself, as a potential patient, where you would choose to go.

Throughout the episode, we'll provide practical tips and action steps to help you improve your clinic's curb/street appeal. Tune in for a deep dive into an often-overlooked aspect of marketing in the field of podiatry.

To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing Podcast at https://podiatry.marketing.

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