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Welcome to this episode of the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin reflect on the year so far and conduct a mid-year check-in to assess your progress toward clinical and marketing objectives. We're going deep into the importance of both qualitative and quantitative metrics, sharing strategies on how to track your progress, and offering tips to maintain, adjust, or even overhaul your current strategies if needed.
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Introduction: Welcoming remarks and overview of the podcast's purpose and what listeners can expect from this episode's topic, the mid-year check-in.
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Importance of a Mid-Year Check-Up: An in-depth discussion on the significance of a mid-year review in the podiatry field. Highlighting the implications for your practice, patient satisfaction, and overall marketing strategy.
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Reviewing Clinical Objectives:
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Qualitative: We dive into methods for evaluating qualitative measures such as patient satisfaction, overall patient experience, and the effectiveness of new treatments or protocols.
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Quantitative: We'll talk about how to measure progress using hard data, such as the number of new patients, patient recovery rates, and frequency of specific procedures.
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Assessing Marketing Objectives:
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Qualitative: Discussing qualitative measures like brand perception, patient testimonials, and the response to marketing campaigns.
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Quantitative: Analysis of quantitative measures including website traffic, conversion rates, social media engagement, and return on investment (ROI) for marketing initiatives.
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Making Sense of the Data: How to analyze and interpret your results so far, from setting up data tracking systems to understanding what your data is telling you.
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Adjusting Your Goals: Advice on what to do if you're not meeting your goals: when to pivot, when to persevere, and how to make smart adjustments to your strategies.
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Planning for the Next Half of the Year: Tips for making the most of the rest of the year, using the information and insights gained from your mid-year check-in.
To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing podcast at https://podiatry.marketing.
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