The Zeigarnik Effect (The Open Loop Technique)

Did you know that incomplete tasks can create a sense of curiosity and anxiety in our brains? This phenomenon, known as the Zeigarnik Effect, has important implications for podiatry marketing.

This week Tyson and I discuss some practice ways of incorporating the Zeigarnik Effect to the benefit of your patients.

By using the open loop technique in your copywriting, you can create a sense of curiosity and anticipation in your patients. For example, when giving instructions, you could share 5 ways to do something but only give them two, promising to share the rest later. Similarly, in blog articles, you could share 10 ways to do something but only share five in part one.

By leaving these loops open, you create a sense of intrigue and anticipation, which can keep patients engaged with your content and coming back for more. So the next time you're creating content, consider using the open loop technique to create a powerful marketing tool that can keep your patients engaged and interested in your services.

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing