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In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin discuss why discounting is not a good marketing strategy for podiatry practices. They delve into the negative implications of discounting, such as attracting the wrong type of patients, setting unrealistic expectations, and diminishing the perceived value of the services.
Tyson also shares personal anecdotes and experiences, emphasizing the long-term consequences of consistent discounting on both the clinic's financial health and the quality of services provided. Tune in to understand why maintaining full pricing is crucial for a sustainable and profitable practice.
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