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In this episode of the Podiatry Marketing Podcast, hosts Tyson Franklin and Jim McDannald, DPM, discuss the pitfalls of relying solely on word of mouth for marketing. Learn about the limitations and risks of this strategy and explore the importance of having a comprehensive and professional online presence.
They share personal anecdotes, compare marketing tactics, and emphasize the need for multiple channels to attract new patients. From website quality to patient referrals, determine why controlling your marketing narrative is crucial for your podiatry practice.
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