Episodes

Patient intake forms are a valuable source of patient information. In today's episode, Jim McDannald, DPM, and Tyson Franklin discuss how the information gathered with permission can benefit your clinic and the care you provide.

QR codes are everywhere these days. In today's episode, Jim McDannald, DPM, and Tyson Franklin discuss what they are and how they can benefit specific aspects of your podiatry practice.

How can you determine the right marketing provider for your needs? In this episode, Jim McDannald, DPM, and Tyson Franklin discuss questions to ask and ways of assessing your partnership options with a marketing expert that will help grow your …

There are really only 3 ways to market your podiatry clinic. Jim McDannald, DPM, and Tyson Franklin discuss these fundamentals in great detail and describe specific strategies associated with them to help grow your practice.

Once you see value in a practice marketing plan, the next question is who can build and implement it successfully. In this episode, Tyson Franklin and Jim McDannald, DPM discuss how to explore your options and find the right fit …

Patients may be visiting your website but not ready to make an appointment right away. Jim McDannald, DPM and Tyson Franklin discuss way to provide relevant, helpful downloads and pages that help people understand the variety of expert foot and …

Facebook Ads provide the opportunity to make patients in your local area aware of all the foot and ankle care you provide. Jim McDannald, DPM and Tyson Franklin provide an overview of the platform and tutorial to help you get …

Wrapping up the 6 Pillars of Marketing, Tyson Franklin and Jim McDannald, DPM discuss all things online marketing. Where to get started and how a consistent online presence can benefit your practice and patients.

In order to successfully market your practice and gain awareness for the care you provide, you'll need to set aside a budget for marketing. In this episode Jim McDannald, DPM and Tyson Franklin discuss what's the right number and how …

Tyson Franklin and Jim McDannald, DPM round out the 5 Pillars of Marketing this week with the final topic, verbal marketing.

Patient emails can be a recurring source of patient visits and a consistent way of educating your patients about all the foot and ankle care you provide. In this episode, Jim and Tyson discuss the benefits of owning and growing …

Internal focused on your existing patients whereas external encompasses everything you do to attract new patients. Tyson Franklin and Jim McDannald, DPM, discuss how from the time you leave your house until you get home you should be aware that …

LinkedIn can be a powerful channel to connect with journalists, fellow local business owners, and other professionals. It can be a fantastic way to build partnerships and a referral network.

Is there any better time and place to educate your patients about all the care your podiatry clinic has to offer than when a patient is sitting in your waiting area or treatment chair?

There's no faster and more authentic way to build trust than when your patients provide reviews. No amount of advertising or you talking about how great you can compare with a patient that shares an experience with you in a …

A non-professional referrer is any business or individual that has the ability to refer a patient to you, but will not be writing you a referral nor will they require a written report. We dig into how to develop win-win …

Social media platforms have been the rage over the past decade. Post content and patients will beat down your door, right? Well not exactly. In this episode, we'll discuss what Facebook and Instagram are for and how to develop a …

Over the course of the upcoming week, we'll introduce you to the 5 Pillars of Marketing. Along the lessons,we'll provided examples of how clinics are putting these principles in action to drive new patient visits and practice growth.

People are searching on Google for foot and ankle care experts. Does your clinic show up high enough in the search results to be an option for them to consider?

There are organic and paid marketing campaigns that just connect with your ideal clients. You can't expect them to deliver amazing results from here to eternity. In today's episode, Tyson Franklin and Jim McDannald, DPM discuss how to build successful …

Google doesn't want to send patients to your website anymore. Learn about Google Business Profile and how building yours out the right way will provide more visibility for your podiatry clinic online.

What do your patients really want? Since you can't read their minds, asking simple questions and gathering demographic data through surveys is the first step to gaining a better understanding of their needs and will help you provide a higher …

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this week's episode of Podiatry Marketing, hosts Tyson Franklin...

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode, hosts Jim McDannald and Tyson Franklin discuss th...